New Bluetooth stereo headset HBH-DS980 from Sony Ericsson

Designed to provide superior sound quality

Transfer music wirelessly right from your phone or your Bluetooth ™ device with digital sound quality and allows the display of information about the songs or calls on the screen type “magic mirror.” Madrid, Spain- May 8, 2007- Sony Ericsson makes the fact of listening to music and to manage mobile phone calls through an experience of high quality with the launch of the Stereo Bluetooth ™ Headset HBH-DS980, announced today. This attractive accessory makes it possible to listen to music wirelessly while you can manage your calls with superior sound quality even in noisy environments. This is possible through advances in design, ergonomics and audio:

- Digital noise removal and echoes which in turn reduces background noise.
- Bluetooth ™ version 2.0 for better quality voice calls.
- A2DP (Advanced Audio Distribution Profile) to listen to music with better sound quality.
- hidden OLED display that delivers a high quality design and information visualization more powerful than a conventional LCD display.

“As more and more people decide to save your favorite digital music on your mobile phone, it emphasizes the need to use Bluetooth ™ stereo headset that can deliver great sound quality,” explains Jacob Sten, Head of Business Unit Accessories at Sony Ericsson. ”This latest release it achieves this goal with a very compact, attractive and desired by all who see it in operation. It is so very practical and useful it will not be necessary for users to take the phone out of their pockets. ”

With a battery life in playback mode up to 6 hours, the HBH-DS980 has been designed with comfort in mind. The ends of the headphones are made with soft silicone and offers three different sizes to suit its placement in the best way possible to the user’s ear. Total weight only27 grams, which makes it very comfortable when worn.

With a charcoal finish, but very elegant, the Stereo Bluetooth ™ Headset HBH-DS980 have the additional new hidden screen called “magic mirror” that only when the headset is activated. The information shown relates to the songs that the user is listening, such as title, battery status or certain details such as the identity of the caller.

The HBH-DS980 can be used with more than one device simultaneously. The new multipoint function allows you to hear the songs stored on a personal computer equipped with Bluetooth ™ technology and manage phone calls simultaneously.

The Stereo Bluetooth ™ Headset HBH-DS980 has been developed thinking at all times on the end user and therefore not only offer the best possible comfort but its unique design makes it an ideal companion for the new Sony Ericsson T650 mobile phone, which also has been presented today. The HBH-DS980 will be available worldwide beginning in the third quarter of 2007.

Mainfeatures of Bluetooth stereo headset HBH-DS980:

Data:

- Weight: 27 g
- Color: Charcoal
- Battery talk time / standby / music playback: 6 / 300 / 6 hours
- Compatibility: all Bluetooth ™ phones from Sony Ericsson and other brands that incorporate the version Bluetooth ™ A2DP.
- Semi Automatic (Auto pairing ™), providing models compatible handsets W550/W600 and future Sony Bluetooth ™ Ercsson.

Components of the Box:
- Bluetooth Headset HBH-DS980
- Standard Charger CST-61
- Pouch
- User Guide

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